Overview

Be Gentle is a lingerie company that sells affordable and

unique styles of lingerie for all body types. 

The philosophy behind Be Gentle is to be inclusive 

and bring confidence and comfort to everyone.

Challenge

The lingerie market is highly competitive and has

a reputation for being overpriced and difficult to

find the right fit. The target audience will be over

the age of 18 that enjoys fashion and 

luxury on a budget. 

Solution

The quality that seperate Be Gentle from competitors

is its inclusivity. This brand is not gender specific

and celebrates all body types of all genders.